Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Memes are Gen Z’s language for distilling heartbreak, social anxiety, ADHD, or depression into bite-sized truths that spark awareness. Memes are visual observations and cultural ...

AI therapy offers promise but lacks the benefit of human connection. Here’s my experience testing Ash and reflections on its ...

Understanding buyer psychology is crucial for success in the digital marketplace. Great eCommerce social media marketing ...

Why it works: The psychology of escapism To understand why escapist marketing is so effective, it helps to look at the psychology behind it.

In this special edition of the Student Notebook, early-career scholars from across the APSSC community share their ...

The biography of Hans F. Sennholz reads like a paradoxical novel—as if the protagonist had journeyed backward through the ...

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a ...

Across the board, the AI users exhibited markedly lower neural activity in parts of the brain associated with creative functions and attention. Students who wrote with the chatbot’s help also found it ...

First Steps campaign with a skywriting stunt over Chicago on July 4, grabbing millions of views online. The studio followed it with a heartfelt fan letter to Johnny Storm, blending scale with emotion ...