The 165-year-old clothing manufacturer shows off F.L.X., a platform that uses lasers to replicate vintage denim, in this 360-degree tour of their Eureka Lab.

With a 360-degree camera, we walked around the innovation lab, showing just hypnotizing and encompassing the world of jeans can be. Take a look at the space–and be sure you look in all directions.

DENIM DO GOOD: In conjunction with Earth Day, G-Star Raw teamed with Amsterdam-based creative agency The Visionary Lab to mount a photographic exhibition spotlighting sustainability and talent ...