With a 360-degree camera, we walked around the innovation lab, showing just hypnotizing and encompassing the world of jeans can be. Take a look at the space–and be sure you look in all directions.

The 165-year-old clothing manufacturer shows off F.L.X., a platform that uses lasers to replicate vintage denim, in this 360-degree tour of their Eureka Lab.

A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...

DENIM DO GOOD: In conjunction with Earth Day, G-Star Raw teamed with Amsterdam-based creative agency The Visionary Lab to mount a photographic exhibition spotlighting sustainability and talent ...