The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...