the ‘swift lift’: how taylor swift is boosting the economy The 256-page book will carry a $39.99 price tag. The vinyl will run at $59.99, while the CD will cost $17.99.

Taylor Swift's "The Eras Tour Book" was released exclusively at Target on Black Friday. Swift self-published the book, which shows a behind-the-scenes look at her record-breaking tour.

Some Target stores opened as early as 6 a.m. in anticipation of Black Friday shopping crowds and Taylor Swift fans. Target first teased the book launch in an Instagram post on Oct. 15.

Taylor Swift released "The Eras Tour Book" at Target on Friday. Despite some typos and misprints, it's the retailer's best-selling book of the year.

Taylor Swift released "The Eras Tour Book" at Target on Friday. Despite some typos and misprints, it's the retailer's best-selling book of the year.

Analysts predict Taylor Swift merch could lift Target’s Q4 sales. UBS analyst Michael Lasser sees the Taylor Swift partnership as a strategic play to generate excitement, increase traffic, and ...

Taylor Swift announced, just weeks before she arrives in Indy, that on Nov. 29, an Eras Tour Book and new TTPD vinyl and CDs will be available at Target.