The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

New Orleans artist Tahj Williams used to stitch the Super Bowl logo and theme art in her sewing room, and now her creation is ...

For years, the NFL had used unique, original logos for each Super Bowl that often had something to do with the game’s host city. That only changed when the league went full corporate for Super ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome.

Tahj “Queen Tahj” Williams designed the Super Bowl LIX logo and theme art, inspired by her own Black Masking art.

Nintendo is teaming with Lego once again but not for a Super Mario, Animal Crossing, or Mario Kart set this time, but instead a Lego Game Boy. An incredibly brief teaser trailer was shared by ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Almost 8 years after launch, the Files by Google app has now hit the impressive 5 billion download milestone on the Play Store. Formerly known as Files:Go, it was rebranded to Files by Google in ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...