Hellmann's ad made a splash ahead of the game by reuniting Meg Ryan and Billy Crystal's “When Harry Met Sally” characters at ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals ... Light 2025 Super Bowl NFL football spot. (Coors Light via AP) Adorable sloths undergo mishaps ...