The Super Bowl always comes packed with on-field impacts but there's also a steady stream of economic impacts off it. The average viewer will spend $82.19 on Super Bowl 50, splurging on everything ...

The Super Bowl commands a TV audience of around 110 million viewers in the U.S. along with another 50 million all over the globe, making it one of the truly great sports spectacles.

Twenty NFL franchises have won at least one Super Bowl—a number that hasn't changed since the Philadelphia Eagles joined that ...

The NFL is big business, and while yesterday's playoffs drew millions of spectators, the amount of money spent this past weekend has nothing on the upcoming Super Bowl. Check out this fresh ...

Your business may not have the cash to buy a Super Bowl ad, but it won't hurt to have a creative video tailored to the big game. Unruly, a marketing technology company, has made an infographic ...

Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony. The report was based on data from a survey of ...

We’re still savoring Green Bay’s victory in Super Bowl XLV over the Pittsburgh Steelers (sorry Steeler fans). So we’re pretty thrilled to bring you today’s infographic of the day, a ...

As evidenced by Newcastle 's all-digital campaign for the 2014 Super Bowl, the powerful reach of online video has made it so brands no longer need a TV spot to generate buzz. Last year, Super Bowl ...