Having well-defined goals will guide the structure and implementation of your program. Understand your audience: Take the time to understand the needs and preferences of your event attendees ... to ...

So, what exactly goes into an event’s visual identity? In short, it’s all about the colors, shapes, fonts, and other design elements that appear throughout the event. “There are so many touchpoints to ...

Event management software keeps your affair on track ... event can be beneficial to its success. We laid out tips on how to create a great business marketing plan to give you a reference on ...

Forbes Communications Council members explain how to create a communications strategy for a high-profile event. Start by identifying the event objective and create a theme around it. That will ...

As the CEO and founder of an event agency, I’ve had the privilege of working with many great brands to create unforgettable corporate events. But as the holiday season rolls around, people often ...