Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written ...

Image optimization is a set of techniques for increasing visibility in search engine results pages (SERPs) based on our knowledge of how search engines crawl, understand, and rank images.

It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.

Gazopa recently added stock photos to its image search engine. That isn’t exactly huge news in and of itself, but the interesting thing about Gazopa is the multiple ways you can search for images.

Your images need to be of a good quality, in the correct aspect ration, with good resolution and of a size large enough to be visible across devices. Another thing to consider is your use of ...

John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock photography.. His discussion opened up an intriguing ...

Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...