MANILA, Philippines - Every year, leadership teams go on an offsite session. They treat strategic planning as a routine like ...

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E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access.

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Discover the most effective marketing plan templates for ClickUp, Notion, Airtable, Smartsheet, monday.com, Excel, Google Sheets, and more.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike.

Learn how to write a marketing plan with 4 key types to explore for effective strategies and successful campaigns.

A marketing plan is a written document that serves as a guide and outline of how a company intends to grow in the marketplace and win against the competition. The marketing plan is usually ...