The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Under a new Starbucks Corp. policy, coffee drinkers are starting to see Sharpie-scrawled messages on their to-go cups wishing ...

a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons, including another nod to "Moby Dick," the book that inspired the chain's name.

You pop those Costco K-cups like they're hot, but here's what familiar coffee brand you're really drinking when you brew a ...

Even the Starbucks logo adds an air of mystery: It’s just as likely to represent a nautical-chic clothing boutique as an upscale seafood restaurant. And the name certainly doesn’t go with the ...

In 2008, Walmart eliminated the hyphen in its name and logo—"Wal-Mart"—that for decades ... recognizable for representing Walmart as Starbucks' mermaid, Target's bull’s-eye, and Apple's ...

That’s why remaking a love brand is more than refreshing a logo or tagline. It’s a strategic shift to realign the brand’s ...

These days, there's no chance I'm traipsing around town in too-tight jeans that cinch my belly like a balloon animal. Nor am I wearing a pair that's so baggy I look like a blowfish. Allow me a ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

The winners of Product of the Year 2025 have been revealed, as decided by 8,000 UK consumers in the annual survey of product ...