The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...

While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The Starbucks Coffee Company – a title that’s already been used in several ads, on ...

a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons, including another nod to "Moby Dick," the book that inspired the chain's name.

Starbucks began reverting to prepandemic habits on Monday, reinstalling condiment bars and reviving the Sharpie-penned, ...