CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

Starbucks said a smaller menu will help it be more responsive and in tune with the preferences of regular customers ...

Regional roasters will likely take the place of shuttered Starbucks along several of San Francisco’s most popular commercial ...

Starbucks is encouraging customers to come in and stay awhile by bringing back free in-house refills and condiment bar.

Slightly north from Pike Place on the Puget Sound you’ll find the Seattle Aquarium (seattleaquarium.org), which in August ...

Who doesn’t appreciate the personal touch of a name misspelled in Sharpie? Starbucks’s new CEO, Brian Niccol, made a bet last September that the company could draw customers back into its stores by ...

While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN. Niccol said a smaller menu will help Starbucks “be more ...

So it can be scary when Starbucks announces some big changes. Take, for example, last year’s drink menu updates or when the ...