BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium sportswear brand Hydrogen in China.

BranDNA and its predecessors have represented over 40 global brands in China. The current brands include Body Glove, Dakine, ...

Wednesday’s SBJ Live, the second in a series on the Business of Women’s Sports, is focused on how social media teams are ...

The range is inspired by the brand's hip-hop and skate roots and offers a renewed kitsch take on skate wardrobe staples and ...

Stanley have collaborated with football legend Lionel Messi in a second collection - and fans can't get enough of it ...

The Buffalo Bills are set to reveal an alternate helmet for the 2025 season and there have been reports it could be red or ...

The Agilitas-owned brand is repositioning itself for the everyday athlete who wants to stay fit without becoming a fitness ...

Auburn sophomore Justin Freeman grabbed a few Nike items and is planning to surprise his mom with a long sleeve Nike dri-fit.

Swansea City have unveiled their new away kit for the upcoming 2025-26 season. According to the club, the new effort features ...

Behind every style-conscious athlete is a squad of specialists, employed to handle the finer fashion details that elevate a ...

With grassroots clubs paving the way for more experimental kits, logos and ethos, and top players starting their own creative studios – it’s hard to refute women’s football as a space of innovation.

This is a clear message to brands: if your creative is still playing it safe, or feels like a copy-paste job, you're already ...