[Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.]. This week’s buzz is ...

A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant. While many ...

Social media optimization is a critical piece of any organization's internet strategy. Even the best-known real-world brands can't thrive on the internet without alerting potential users of their ...

Social Media Optimization : 13 Rules of SMO. Cameron Olthuis at Pronet Advertising has a nice write up on optimizing for social media, dubbed Social Media Optimization (SMO) by Rohit Bhargava.

In social media advertising, long-tail targeting is a transformative strategy for social media platforms like Meta and TikTok. Traditional methods often fall short when optimizing for rare events.

Social media optimization – The strategic tool for success! Social media is the virtual reality of our current generation that has transformed to be the essence of the millennial’s survival.

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel.

Social media can be an effective tool for building and engaging community. By following the five principles of social media optimization, your library can become an active voice in a thriving ...

On Thursday, Piano, which provides analytics and subscription services for publishers, announced its acquisition of social media revenue optimization platform SocialFlow. Piano declined to share what ...