Beyond broad reach and low barriers to entry, platforms like Instagram and TikTok provide access to rich performance data that most early-stage companies ...

"Cameroon has over 5.4 million social media users, but 95% of young people rely on WhatsApp - a platform where presidential ...

This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

New cohorts of media savvy professionals include writers, producers, programmers, engineers, designers, directors, artists, ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

Discover the one stupid-simple rule for creating social media graphics that drive engagement and conversions across every platform.

Social media marketing aims to achieve significant growth in various aspects, such as increasing the number of “shares,” “likes,” and followers. An effective strategy to accomplish this goal involves ...

Social media seems to be getting more fragmented by the day. How should a brand that has been building a strategy on social media for the last decade reevaluate what they’re doing?

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...