A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

"We want our team to have every tool at their disposal that is going to make them efficient, optimized and smart," the president of Interdependence said.

The world of digital marketing is evolving at breakneck speed—and artificial intelligence (AI) is one of the most transformative forces driving this change.&nbs ...

The key is to tear down the walls between performance and strategic teams — siloing data is like throwing money away. But ...

Global health club chain Virgin Active has appointed Omnicom Media Group’s PHD as its media agency for Singapore and Thailand ...