"We want our team to have every tool at their disposal that is going to make them efficient, optimized and smart," the ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

Global health club chain Virgin Active has appointed Omnicom Media Group’s PHD as its media agency for Singapore and Thailand ...

Pharma’s next big leap won’t come from the lab. It’ll come from outside the lab, where the rules of narrative, attention, and ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

Goa's tourism sector shows remarkable growth, contrary to false narratives spread by social media influencers. Official data reveals a significant increase in tourist arrivals, with more than 10 ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...

A new Which? investigation has revealed how apps installed by millions of UK users demand huge amounts of user data - including asking for sometimes unnecessary access to parts of your smartphone.