Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

Behind the hum of the gas station pumps lies a puzzling phenomenon that has drivers across the nation scratching their heads and digging deeper into their pockets. It’s the tale of rising oil change ...

The Online Safety Act intends to put greater responsibility on platforms and content creators themselves for children’s safety.

Is San Diego Comic-Con worth skipping? Hollywood studios debate. But for the time being they're committing with big projects ...

Shopify reports that creators are reclaiming their audiences by launching businesses, despite unpredictable social media ...