Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

Other than the stinker put up by the Kansas City Chiefs offense on Sunday, the worst performance of the Super Bowl might have ...

Social media went wild for a patriotic ad for the US Secret Service during Super Bowl that featured iconic scenes from American history including the attempted assassination of Donald Trump.

Danica Patrick's involvement in GoDaddy's edgy Super Bowl commercials, particularly the daring 2009 ad, has ignited fresh ...

Whether it was the redesign of the score box, Kendrick Lamar’s halftime show or Taylor Swift’s attendance, viewers had a lot to say about the big game online.

Other prominent media buyers, including WPP’s GroupM, have tried to make the process of buying ad inventory in women’s sports easier. The games tend to spread out among a wide variety of ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on ...