Cognitive dissonance is a ubiquitous phenomenon which can be applied in various fields potentially. In this paper, we study cognitive dissonance through empirical analysis on social media platforms.

Objectives Previous studies have found social cognitive theory (SCT)-framed interventions are successful for improving condom use and reducing sexually transmitted infections (STIs). We conducted a ...

If you've been on social media lately—perhaps scrolling in the middle of the night, when you know you shouldn't but you just can't sleep—you might have seen those videos promoting a get-to ...

A theory dubbed “The Dead Internet Theory” that states that most of the internet is in fact AI bots. These bots have been unleashed to control the populous and rake in profits.

The study aims to verify the effect of E-WOM on Instagram as social media on purchase intention among consumers in Jakarta to purchase coffee through online food delivery (OFD). From the total ...