Acxiom will enhance its products to work seamlessly with Snowflake, allowing brands to effectively leverage their first-party ...

AI chatbots have risen in popularity because they make it easy to find what you are looking for using a simple, ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

Learn More Today, data ... degree views of stakeholders, as well as securely share data across teams, between agencies, and externally with the public or the private sector. “With Snowflake ...

The cloud-based nature of Snowflake will be crucial moving forward, he adds. As well as helping Caterpillar to create a consistent view of its information assets, the technology will help the company ...