Smokey Bear, the beloved symbol of the U.S. Forest Service, turns 80 years old on August 9, 2024. He's been warning about forest fires and wildfires in the great outdoors for eight decades.

Karl Kenyon, who was very active in the community, was able to bring Smokey along and before long, the annual program was ...

The famous symbol of fire prevention turns 80. But fire ecologists say that his message is outdated.

So how exactly did Smokey Bear become the symbol of fire prevention? The Smokey Bear cartoon and public service ad first appeared in 1944 as part of a larger wildfire prevention program during ...

Smokey Bear— an advertisement that was inspired by the true story of a black bear who was rescued from the top of a tree after a forest fire in New Mexico— became a national symbol for ...

Smokey Bear, the fictional face of forest fire prevention, is celebrating 80 years. It's the longest running and most successful advertising campaign in American history.

A Smokey the Bear forest fire prevention sign stands in front of snow blanketing the Sierra Nevada mountains after recent storms increased the snowpack on February 23, 2024 near Bishop, California.