It’s that ever-popular red smile. For nearly 50 years, it’s been an iconic symbol of the Big Gig. You may call it the everlasting emoji.

Amazon’s new logo is a square piece of blue tape over the smiling logo, with one corner of the adhesive folded. One branding expert told the BBC that companies tweak their logos often and ...

Sponsor logos — most likely again including Amazon’s — are coming to team jerseys next season. The Kraken are scheduled to kick off their inaugural season on Oct. 12 in Las Vegas.

Amazon said it was trying out new options during the preseason, and fans will see a new look during the Chiefs-Chargers game. That’s good, because fans mostly were not in favor of the smile logo ...

The logo is everywhere in Vancouver, paired with the Olympic rings, and it's inspiring imitators. On the rocky shore of False Creek, near the Olympic Village, dozens of impromptu inukshuks have ...

Warner Bros. has debuted the Suicide Squad movie logo; the film stars Will Smith, Margot Robbie, Jared Leto, Joel Kinnaman, and Jai Courtney.