Choosing the right eyeliner can elevate your makeup, offering various effects from subtle definition to bold lines. Whether ...

Kajal is a versatile makeup essential that defines and enhances your eyes. From M.A.C’s bold matte finish to Smashbox’s ...

Stepping into the world of Sephora for a year has been nothing short of a beauty revelation. As someone who has worked with ...

Primers form a very important part of any makeup routine. This product helps to form a good base to create the perfect makeup looks.

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The best makeup bags for travel strike a perfect balance: they must be both sleek and roomy so that ...

Estée Lauder Cos is reviewing its portfolio of beauty brands, people with knowledge of the matter said, as the cosmetics company transitions to new leadership and looks to boost its share price ...

We love a one-and-done makeup solution. They say: An addition to the bestselling Jet Lag Mask, this hydrating mist from Summer Fridays offers support for the moisture barrier thanks to ingredients ...

Promise. Over the past month and half, I put the entirety of Hero Cosmetics' line to the test (no, fr, everything) to find the best of the best. I thought I needed the strongest acids to dry the ...

Through the years, among the chain’s bestsellers is Smashbox, which claimed to have introduced primers in the beauty world. Koh Gen Do Spa Water and organic cotton are also included in the chain ...

This story first appeared on Wednesday, January 8, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live ...