Hellmann's ad made a splash ahead of the game by reuniting Meg Ryan and Billy Crystal's “When Harry Met Sally” characters at ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over ... Kevin Bacon and YouTuber Sean Evans. Adorable sloths undergo mishaps because ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over ... Kevin Bacon and YouTuber Sean Evans. Adorable sloths undergo mishaps because ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over ... Kevin Bacon and YouTuber Sean Evans. Adorable sloths undergo mishaps because ...