Roblox’s other business metrics didn’t allay concerns about its lack of major revenue streams beyond digital in-app purchases, which is its primary money-maker. The company is building an ad platform, ...

But enabling video ads in a way that catered to programmatic buyers couldn’t have happened overnight, McCollum says. When Roblox began building its ad platform, it wanted to do so in a way that played ...

This sentiment reflects our vision for Immersive Ads, which is to help make user experiences richer on the platform—immersive, not disruptive.” “We are focused on building powerful, native-to-Roblox ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

We are focused on building powerful, native to Roblox solutions like video ads that bring advertisers inside 3D immersive experiences and serve their needs of innovating and engaging communities ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. Creators of virtual realms on the videogame who enable these ads in their experiences ...