You’ve just been hit with a full-blown case of “Italian Brainrot” — Gen Alpha’s latest hyper-online obsession that makes “Skibidi Toilet” look like Shakespeare.

Before labeling Skibidi Toilet brainrot, look back at other shows that some called "low-quality content," like The Smurfs and Howdy Doody.

Arts and Culture | Technology Memenome, founded by Jackie Ni, CC ’26, is turning PDFs into ‘brainrot’ The idea for the startup came from Ni’s background in teaching, as his students responded well to ...

From cringey walmart ads to Australian senators using it in speeches, and even an upcoming Skibidi Toilet movie, it's safe to say these terms are no longer edgy.

After all, who wants to be associated with iPad addiction and mental decay? But “brainrot” culture is actually a sophisticated response to the world as Gen Alpha knows it, Rauchberg says.

It stemmed from “only in Ohio” memes referencing incidents that happen in the state, which are oftentimes bizarre. The article referenced another Gen Alpha phrase: "skibidi toilet Ohio rizzler." ...

Every generation has slang, but Gen Alpha’s has a particularly unhinged quality, some parents say. Still, experts say their bad rep isn’t totally deserved.

Who owns the Skibidi Toilet meme? This could potentially be the million dollar question for Michael Bay and Valve.

After Gen Alpha memes were criticzed for being too "brainrot," Gen Zers are reminding each other how inane their memes were too.