Experiment with and refine your digital channels for each marketing funnel stage The key to good marketing and a strong ROI is to track your metrics and see what’s working—and what’s not.

If you're a B2B marketing manager looking into marketing automation, it's best to look into what B2B marketing automation is, and learn how automated digital marketing can help your small business ...

B2B marketers rank email as the top lower-funnel digital marketing tactic. B2B marketers say social media, content marketing, and email are the most effective digital channels for driving revenue.

As Paul Slack, founder and CEO of B2B digital marketing agency Vende Digital wrote in a recent LinkedIn article, the dark funnel and dark social are simply where buyers learn to buy.

Secondly, put funnel before channel. Fixed investment in a particular channel can hinder your ability to reach customers where they are, wasting your marketing budget. A channel-agnostic approach ...

It used to be that advertisers had options for reaching consumers at every stage of the marketing funnel: awareness, consideration and purchase. That’s all changed in today’s digital world ...

Firstly, we need to separate out marketing goals into different sections of the marketing funnel (creating pillars) to ensure we’re delivering a holistic approach which will deliver against all of our ...

There is a lot of focus on the top and bottom funnel stages because a) we need to get people to pay attention, and b) we need to close deals. But I agree with Tate that what happens in the middle of ...

The digital marketing landscape will continue to evolve in 2025, but with the right strategy and a focus on optimizing for revenue, your business can evolve and advance with it.