William Polson is the founder and Managing Director of Australian Internet Advertising, a boutique digital marketing agency.

Shopify's platform offers an unmatched ... e.g. ability to add the following on top of a company's website: shopping cart, checkout, payment processing, additional channels (Facebook, eBay ...

Ergo’s Shopify app for pricing negotiation. Image Credits: ergo “Price negotiations have ... pages where it usually says “add to cart.” The new button says, “Make an offer with ergo.” ...

Many other firms also host online stores and process payments at competitive prices. With very little technological advantage, Shopify will have a difficult time protecting its market share from ...