Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Here are five priorities to guide your digital strategy in this new search era: 1. Rethink your KPIs. Stop measuring success ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources ...

At last year's I/O conference, Google introduced AI Overviews, which have driven a major shift in Google search and in the internet's information environment at large. AI Mode promises an even deeper, ...

More websites, including Wikipedia and academic archives, are grousing about AI freeloaders that siphon their information.

The U.S. Copyright Office’s report on generative AI training is wrong as it ignores the context in which AI is used and the ...

Google still dominates search, but ChatGPT is becoming a serious alternative – especially when you want fast and convenient ...

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With generative artificial intelligence (AI), there is progress in moving from search results to AI-generated answers that synthesize and summarize content. Research on AI agents and artificial ...

However, using AI technology also requires specific skills. Some viewpoints suggest that over-reliance on AI could lead to ...