As Google Ads has evolved, so has the complexity of optimization. That’s why I can’t name a single best strategy. PPC success will vary depending on many factors.

You don’t need an expensive toolbox to dominate SEO. With a lean set of powerful tools, you can boost your website’s rankings ...

Paid Google ads are the opposite of SEO—they generate ... Fortunately, that’s way less complicated than technical SEO optimization and you can probably effectively handle it on your own.

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a ...

According to tech industry analysis company TechJury, the number one result on Google search pages captures an average of 27.6% of all clicks. Search engine optimization (SEO) can boost your ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: Sharing keyword insights. Reducing cannibalization. Improving quality scores.  However, when applied ...

"Now available in select Google Ads accounts and announced during Google Ads Academy. Early tests indicate a 15% uplift in campaign profit when using this setting," she added.