According to tech industry analysis company TechJury, the number one result on Google search pages captures an average of 27.6% of all clicks. Search engine optimization (SEO) can boost your ...

Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

What every brand needs to know about Answer Engine Optimization (AEO) — how it works, why it matters, and how to make sure ...

I’m the founder of an SEO agency. For the past decade, I’ve built my business (and that of my clients) on top of Google ...

Traditional methods of driving traffic to a firm's websites aren't enough in the new "zero-click" search results world.

AI-powered search is redefining how consumers find, engage with and evaluate brands, making content quality and visibility ...

B2B marketers must adapt optimization strategies and embrace a culture of building true domain authority with trust. I don't think you should totally abandon the more "cosmetic" focus of traditional ...

Whereas traditional cost-per-click (CPC) models treat every impression or click as equal until proven otherwise, AI-powered ...

Indirect ranking factors are easily overlooked, but incorporating them into your SEO strategy can provide you with a ...

In the first article in this series, we discussed some of the key differences between B2C and B2B search engine optimization. In the B2C world, for example, conversion (turning a site visitor into a ...