Traditional methods of driving traffic to a firm's websites aren't enough in the new "zero-click" search results world.

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Health system marketing teams continue to turn to generative AI to direct content and strategy. Aurora, Colo.-based UCHealth, for instance, is using the technology to enhance its virtual assistant ...

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes ...

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As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. By cutting outside search engines out of ...

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