Lindsay Lohan debuted "blonder" hair while announcing her partnership with Schwarzkopf. Her new shade, courtesy of the beauty brand and her longtime colorist Tracey Cunningham, combines a sandy-blonde ...

Appleton used this exact Color Wow product to achieve this silky blowout for J.Lo. "I use Color Wow Dream Coat Supernatural ...

From shades of red to bronde, colorists Tracey Cunningham, Cass Kaeding, Sierra Kener, and Laurie Heaps break down he hair colors you'll be seeing everywhere.

We were lucky to speak with celeb hairstylist Danielle Priano, who styled Lohan’s hair for the Freakier Friday premiere last ...

Shoppers say Biolage Color Last Shampoo makes hair feel thicker, softer & smoother for $6. See why it’s a top pick for fine or color-treated hair.

Huge price drop alert on the Amazon Beauty Sale. Get outstanding offers on Maybelline makeup products that you can’t miss.

Inspired by the movie’s theme, Schwarzkopf is encouraging consumers to ‘Switch your Story’ through a multi-platform campaign ...

Calling all curly haired queens that want shine and hydration! Color Wow Dream Coat for curly hair is finally back in stock. Get it while you still can!

Lili Reinhart is in her brunette era. The Riverdale actress debuted significantly darker hair for the first time this week ...

Schwarzkopf is the official Hair Brand of Disney’s Freakier Friday, in theaters August 8th. To celebrate the collaboration, ...

Vera Wang looked unrecognizable as she showed off a new golden-blonde hair color with lived-in roots while in Paris on Tuesday, July 1. See her hair transformation, here.