The Longboat Key Lemonade, a refreshing blend of vodka, fresh lemonade, and a splash of cranberry, is dangerously easy to drink while watching boats glide by on the bay. For purists, their classic ...

With a vibrant arts scene, great dining, and easy access to nearby beaches, Bradenton is primed to become your new favorite ...

Point Equity LLC, who owns the Baymont by Wyndham Sarasota, buys adjacent 1.35-acre, 13,000-foot retail space for $7 million.

In addition to being crowned the nation’s favorite tourist attraction, the Kennedy Space Center ranks No. 3 in the world. The destination on Merritt Island, a roughly 55-mile drive southeast from ...

Visit Sarasota County's late summer into fall campaign emphasizes shopping, serenity, golf and smaller crowds.

Ready for some local fun? From beachy tunes to classic flicks, here are five Sarasota events you don’t want to miss this ...

The planning process for the Nathan Benderson Park expansion is nearly complete. Up next: a lot of fundraising.

The travel and tourism industry has largely praised the St. Regis Longboat Key Resort and Residences in Longboat Key in its ...

Marketing trends, like the seasons, pass quickly but in tourism, the product we’re promoting – our community – remains timeless.