Point Equity LLC, who owns the Baymont by Wyndham Sarasota, buys adjacent 1.35-acre, 13,000-foot retail space for $7 million.

Marketing trends, like the seasons, pass quickly but in tourism, the product we’re promoting – our community – remains timeless.

If you're seeking a getaway with a dash of adventure and local charm within driving distance, this list is for you.

The planning process for the Nathan Benderson Park expansion is nearly complete. Up next: a lot of fundraising.

The Longboat Key Lemonade, a refreshing blend of vodka, fresh lemonade, and a splash of cranberry, is dangerously easy to drink while watching boats glide by on the bay. For purists, their classic ...

An island vacation without flying? Count us in! Grab your friends and loved ones for a road trip to some of the most ...

Brooker' is a Tampa Bay independent action film of a relic-hunter who holds an ancient, supernatural item hostage for more ...

Visit Sarasota County's late summer into fall campaign emphasizes shopping, serenity, golf and smaller crowds.

A variety of factors are at play: the aftermath of last year's hurricanes, changing traveler demographics, politics and hotel ...

In addition to being crowned the nation’s favorite tourist attraction, the Kennedy Space Center ranks No. 3 in the world. The destination on Merritt Island, a roughly 55-mile drive southeast from ...

While August is one of the slowest times of the year in the Sarasota area, as the tourist and snowbird off-season continues, ...

Ready for some local fun? From beachy tunes to classic flicks, here are five Sarasota events you don’t want to miss this ...