Segmentation analysis helps a company to understand its customers' demographics and their motivations for buying particular products. Small businesses can follow the examples of market ...

Bundling like-minded consumers into the same groups increases the likelihood of scoring the sale. Thanks to the digital ...

Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located.

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level ...

Back in the early 1960s, when data and computing power was ... learning (i.e., learning from historical examples) for regular campaigns and segmentation (i.e., undirected learning) for new ones ...

The recent launch of Journeys is an example where a marketer can build a custom journey in Segment, leveraging the data in the CDP. Wong explained: So marketers have access to a lot of technology.

PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data ... sample-size products. Sephora has started to segment ...