In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear the phrase “within the poll ...

The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates ...

Oct. 8, 2008— -- Surveys based on a random sample of respondents are subject to sampling error – a calculation of how closely the results reflect the attitudes ...

University of Melbourne provides funding as a founding partner of The Conversation AU. There are two things that affect the margin of error (MOE). They are the poll ...

In presidential elections, even the smallest changes in horse-race poll results seem to become imbued with deep meaning. But they are often overstated. Pollsters ...

In the last year, statistics have been unusually important in the news. How accurate is the COVID-19 test you or others are using? How do researchers know the effectiveness of new therapeutics for ...

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on ...

Andrew Gelman, a professor in the departments of statistics and political science at Columbia University, explains. A "3 percent margin of error" means that there is a 95 percent chance that the ...

A new WRAL News polling blog kicks off with an explanation of why good polls disagree and what approval ratings for politicians are really telling us. Welcome to ...