Discover how Indian marketers can reclaim their strategic influence in the face of rapidly evolving AI technologies. Learn ...

What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list of global brands investing in dedicated operations to manage marketing, ...

Three things every marketing leader should know about winning with AI today.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Wall Street estimates that AppLovin's earnings will increase by 55% annually through 2026. That makes the current valuation ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...