Salesforce continues to dominate the customer relationship management market, outpacing rivals like Microsoft, Oracle and SAP. According to Gartner, it still holds the largest share in this segment.

Asset management needs to consider a true digital 360 engagement solution that connects leads to service and eliminates every manual process in between to stay ahead of rivals.” About AppCrown ...

Fastbase Inc. adds a leads funnel to Salesforce Pardot's marketing automation solution. The latest release of Fastbase Inc WebLeads provides a feed to directly pump leads into Salesforce Pardot ...

According to Statista, Salesforce leads the worldwide $59B CRM market with 24% percent market share. Its main competitors — SAP, Microsoft and Oracle — each capture about 5% of the CRM market ...

Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP ...