Joined by Salesforce execs and metal band Metallica, CEO Marc Benioff named a new COO, Keith Block, and a host of new tools. In an address laying out the company’s six-month plan, Salesforce CEO ...

Instagram introduced buy buttons this year. Pinterest quickly followed suit with Buyable Pins. Now Salesforce.com joins the party with a click-to-buy option in its Community Cloud, claiming it as ...

What You Need to Know About Amazon’s ‘Buy With Prime’ Button Now Available on Salesforce. With easier checkout options, ecommerce businesses stand to improve conversion rates.