Sad beige appeals to parents, especially expectant or new parents who are anxious about how a new child will disrupt the serene aesthetic of their homes — and their lives.

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

"Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

“I don’t consider myself a Sad Beige Mom,” Santiago, whose daughters are 4 and 2, tells TODAY.com in an interview. “I have an aesthetic.” ...

Like many other social media trends, the “sad beige moms” mainly puts a spotlight on the white parents that are following the aesthetic. “ Beigeification is exclusive by design.

Ms. Kyne said her mother-in-law told her her taste for neutrals looked “sterile,” but she has committed to the aesthetic, stocking drawers with beige onesies, beige sweatsuits and beige socks.