Sad beige appeals to parents, especially expectant or new parents who are anxious about how a new child will disrupt the serene aesthetic of their homes — and their lives.

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

"Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

“I don’t consider myself a Sad Beige Mom,” Santiago, whose daughters are 4 and 2, tells TODAY.com in an interview. “I have an aesthetic.” ...

“I don’t consider myself a Sad Beige Mom,” Santiago, whose daughters are 4 and 2, tells TODAY.com in an interview. “I have an aesthetic.” @adriannaasantiago via TikTok ...

The lawsuit is called the 'Sad Beige Lawsuit' because Gifford's allegedly imitated style was a 'sad beige aesthetic that does not use loud colors such as neutrals, beige, and cream.' ...

When it comes to home design, beauty, and fashion, trends come and go. And one that's trending right now for nurseries and baby clothes has been dubbed the "sad beige baby" aesthetic.

Ms. Kyne said her mother-in-law told her her taste for neutrals looked “sterile,” but she has committed to the aesthetic, stocking drawers with beige onesies, beige sweatsuits and beige socks.

Sad beige appeals to parents, especially expectant or new parents who are anxious about how a new child will disrupt the serene aesthetic of their homes — and their lives.