If you’ve ever worked in an office, you might have heard of a SWOT analysis. It’s a tool used to look at the strengths, weaknesses, opportunities, and threats of a business or project. This method ...

With a personal SWOT analysis, a digital format could make it easier to explore different ideas and revise those ideas in the future. Avoid sticky notes that mysteriously vanish a week later.

An analysis of strengths, weaknesses, opportunities, and threats is the darling of most strategy processes. Yet it's often an exercise in futility, just regurgitating old ideas and observations.

The SWOT analysis may reveal that some components are stronger than others within the business. For example, Amazon ’s ( AMZN 1.62% ) e-commerce is stronger in North America than Europe due to a ...