Transport for London (TfL) has unveiled a new omnichannel campaign to celebrate its 25th anniversary. Created in partnership with its lead creative and media agencies, VCCP and Wavemaker UK, the ...

These unconventional stunts are a smart tactic to break through the noise during a competitive awards season, marketing experts told Business Insider. If they pay off, they could help clinch ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Icon Energy Corp. ATHENS, Greece, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Icon Energy Corp. (“Icon” or the “Company”) (Nasdaq: ICON), an international shipping company that provides worldwide ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

An icon in the shape of a lightning bolt ... "I've always thought of it as a marketing term. But, you know, the way I think about it is, at some point, we're going to get to AI systems that ...

AI isn’t just a tool—it’s the foundation for building competitive advantage. In a recent post, we showed how chief marketing officers (CMOs) can move beyond AI experimentation to prove more value and ...

In this article, we’ll explore eight powerful marketing channels and guide through how to pick the ones that best align with your business and goals. What is a marketing channel? A marketing channel ...

This repository contains several libraries. Each of them is in the lib/ folder and gives access to Octicons on a different platform/language. The octicons node.js library is the main JavaScript ...

An effective marketing strategy is a necessity, especially for small businesses with a limited following. To build long-lasting customer loyalty, you have to appeal to your audience while staying true ...