Investors are already buying in. Roblox stock rose 2.5% on the news, hitting $59.72 the day the deal was announced. It’s the market’s way of saying immersive ads might actually mean immersive ...

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google Published - April 02, 2025 09:55 am IST Reuters READ LATER ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Per the ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox announces new ad format, Google partnership to boost advertising business Stock Markets Published 04/01/2025, 09:04 AM Updated 04/01/2025, 09:05 AM ...

Roblox had 85.3 million Daily Active Users on its platform as of its quarter ended December 31, with the majority these users being above the age of 13.

Ads are not yet a major revenue driver for Roblox, but the opportunity to access demand from a wider pool of Google buyers should give its ads business a shot in the arm. In May, Roblox CEO David ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...