In October, a creator posted a video singing Gen Alpha slang over a popular ... "I wanna be your sigma" parodies are the best meme of 2023, bridging generations like nothing else.

Her work has previously appeared at NPR, Wired, and The Verge. If I can count on one thing, it’s that Roblox users will meme just about anything. So of course, when developers at Roblox released ...

The latest TikTok obsession involves users and brands roleplaying as "alpha wolves." The meme also has a somewhat problematic association with the "sigma male," or loner men, community.