Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world.. Available for only one hour on May 17 as part of the Italian House’s ...

The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for ...

Gucci’s Queen Bee Dionysus bag is the perfect example of this behavior — not just because it sold for more than its tangible equivalent, but because the Roblox-exclusive bag initially cost 475 ...

In May, Roblox users could spend US$1.20-US$9 on limited-edition accessories. The digital ‘Dionysus Bag with Bee’ now exceeds the price of its real counterpart ...

Now, a Gucci chain bag, on the other hand, costs only around $1,350. Roblox was supposed to be a gaming platform for children. It started raising its funding to improve the game in 2017.

But the event still went ahead, providing a digital locale where fans could buy Gucci accessories for their Roblox avatar. A pair of Gucci diamond-framed sunglasses were sold at the event for 120 ...

Related articles A Roblox farming game made by a teenager 'in like three days' had 8.9 million players online at the same time—Steam peaked at 11.5 million across all games on the same day ...

For Gucci, the biggest return on investment from the Roblox tie-up "is to become part of that generation's world". Photo / AP Anyone whose virtual alter ego is wandering around the Roblox online ...